“Doing business without ADVERTISING is like winking at a girl in the dark.
You know what you're doing, but no one else does”
― Stuart Britt
“Creative without strategy is called ART.
Creative with strategy is called ADVERTISING.”
― Professor Jef I. Richards
I enjoy creating and seamlessly translating a powerful brand across many diverse platforms. An effective brand strategy gives your business a major edge in increasingly competitive markets.
The truth is, writing great
copy takes time and energy.
It’s both an art and a science.
To craft successful wording,
you must understand your audience to the letter.
The design bug bit me harder than I expected. Combining images, words, and ideas requires talent not just with design, but with a range of constantly evolving tools and technologies.
I think Robert Adams summed it up perfectly: “No place is boring if I have a good night's sleep and a pocket full of unexposed film.”
“DESIGN is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it WORKS.”
– Steve Jobs
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